1. Learn The Basics of SEO
Search engine optimization (SEO) is a critical aspect of internet marketing and therefore, shouldn’t be ignored. It’s because of SEO that we get more than 1.5 million page views a month.
It’s one of those tasks that requires a few minutes to learn and decades to master. However, by just knowing the basics, you can be ready to leverage the enormous benefits that come with knowing SEO. You should browse Amazonsnews free seo archive to learn everything about SEO.
This is one of the things that, if you do properly, will continue supplying your blog with endless targeted traffic and leads.
2. Show People Your Best Stuff
When someone comes to your site, you need to put your best foot forward. The easiest way to do this is to link to some of your best posts in your sidebar or within a special “start here” page that you link to from your main navigation menu.
How you determine which posts are your best is up to you. You could show your most linked to posts, your most commented posts, your most viewed posts or something else. You could hand pick the posts you think best represent what your blog is all about.
If you want to show popular posts, you can use a widget to do the work. There are several good ones in the WordPress plugin directory. If you’ve never installed a plugin before, it’s pretty easy, but you might want to read the instructions first.
3. Try Different Content Formats
If your content marketing format only involves writing articles, you might be missing something big. This is because people prefer consuming information in a variety of ways.
For instance, some of your readers might prefer watching video tutorials over reading text. Some might like consuming information via podcasts. Some others might prefer visuals (images and infographics). Some people prefer the Seth Godin style of writing to the regular 1,500 words posts you’re used to publishing.
The point is to try a different content format that you’re not used to.
It doesn’t matter what style you’ve been using for blog posts; I challenge you to try other formats. Some of the ones you might consider looking into are:
- 1.500 words or more
- 500 words or less
- Case studies
Whichever format you chose to try, do it well and to the best of your knowledge, or outsource it to an expert.
4. Show less ads/pop-ups
When you’re just starting, and your blog only has a few readers, plastering advertisements all over the place is not a smart idea.
Think of it, how much can those ads earn you during those critical formative months anyway? I doubt the earnings will even be enough to buy a cup of coffee; but having them up will cost you a lot.
In case if you are not aware, having too many ads on a new blog could turn off readers and ultimately hinder your growth.
I’m not saying that you shouldn’t monetize your blog but you need to ensure that you offer your content in most readable way possible.
Can you afford to limit your growth potential because of a few improperly placed ads?
You should start to gradually and respectfully introduce ads once your site is bigger and you’ve earned a little trust from your audience.
5. Ask Your Readers
Building community around your blog is a great way to make your readers feel appreciated and committed to your success.
Your posts don’t have to be the only things that deliver value at your site. The comments can also be a great place for extending the value of your content and encouraging your visitors to interact. Those interactions can lead to other opportunities for your readers outside of your site.
Comments can also be a great way for you to learn about opportunities for new content and products.
If you want more comments for your site, you need to do a few things. First, write about topics that have multiple possible right answers. Second, write in a way that leaves the door open to discussion (don’t force your readers to agree or disagree with you, it stifles comments). Third, and most importantly, you need to ask for your readers’ opinions.
I like to do this with formal “ask the readers” segments here about once a month. You can run a series like that at your own blog, or simply ask your readers for comments at the end of your posts.
6. Add Social Proof To Your Blog
Social proof is a formidable influencer. When people discover that others are doing a particular thing, they’re very likely to do that same thing themselves. If they notice that a lot of their peers are subscribed to your email list, they’re more likely to subscribe too – this is pure social science.
However, this can only work when you have impressive numbers. Don’t expect people to start flooding to your email list after seeing you only have 51 subscribers.
But when you land on a community website like ours (ShoutMeLoud) and see on the homepage that over 900,000 people are subscribed to the blog, you definitely want to join too because of FOMO (Fear Of Missing Out).
Therefore, start showing social proof when ever you could. I usually start showing numbers when I reaches 3 digits on any social media platform.
7. Develop a Facebook Fan Page.
I already mentioned above that Facebook has 500 million registered users. In addition to adding “like” buttons to your posts, you should also consider setting up a Facebook fan page for your site.
Our Facebook page is a top 10 referring site here. I’ve done very little to publicize the fan page and it doesn’t take much time to maintain.
I’m not an expert on Facebook pages by any means, but luckily my friend Pat Flynn from the Smart Passive Income blog has written an excellent Blogger’s Guide to Facebook.
Pat’s guide has just about everything you need to know about how bloggers can use Facebook. If you’re in a hurry and just want to learn how to set up your fan page, start with his 6-minute video on how to set up a page.
Even if you don’t plan to completely build out your Facebook fan page now, set one up sooner than later so readers who prefer connecting via Facebook can. At a minimum you can simply add an entry any time you write a new blog posts. Eventually you can expand the page to build community and interact with your members in a deeper way.