Ketword research While far from a perfect tool (seriously skewed toward “commercial intent,” not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available.But the problem is Google keyword planner has now stopped showing you the exact search volume of keywords. Instead, it only shows you the range of monthly search volume which is not the correct solution.
With Google’s recent announcement that their free keyword tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: “What do we do now?”
- Keyword search volume: It is the estimate search volume of a particular keyword that people search on Google on a monthly basis. It tells you the maximum potential of a keyword that you are willing to rank in Google’s top positions.
- CPC: cost per click indicates how valuable your keyword is. If more advertisers are bidding the keyword, it means your keyword is more competitive and valuable.
- Google AdWord competition: It tells you how popular your keyword is among the advertisers.
- Keyword Difficulty: It indicates how hard it is to rank for a keyword on Google’s top positions.
Google Keyword Planner pros and cons
With the advent of the Keyword Planner, Google is making a strong statement that they’ll continue to focus on supporting PPC advertisers rather than organic search marketers. To that end, the Keyword Planner is heavily focused on PPC ads; you even have to sign up for an AdWords account to use it (although you don’t have to enter any payment information, and would only end up paying for the tool if you created and launched an ad). That said, the tool definitely retains some SEO utility.
Pros of Google Keyword Planner:
- Users can now view keyword volume on a hyper-local basis; I was able to view search volume not only for the Oklahoma City area, but even drill down into Norman, the smaller OKC-area town where I live. This is great for businesses doing local and hyper-local SEO to get a better idea of the volume and competition in their geographic area.
- The tool divides keywords up into suggested ad groups; this is designed to be a PPC-focused feature, but does provide some insight into which keywords Google deems to be semantically/topically related.
- The “multiply keyword lists” feature allows you to search on combinations of words from two different lists. This allows you to combine your terms with modifiers such as location or color and compare search volume without having to concatenate in Excel.
- Users can filter out keywords below a certain search volume, so you don’t even have to look at them.
- Since you have to be logged in to use the tool, users aren’t limited to 100 words like we were with the logged-out version of the old tool.
Cons of Google Keyword Planner:
- The ability to select Broad, Phrase or Exact match has been removed—only Exact match data is now available.
- “Average monthly searches” is calculated over 12 months, meaning the Keyword Planner isn’t a good place to research trending topics. Use Google Trends for that.
- The option to only search for words closely related to your term has been removed. However, Google has said they will probably add it back in.
- Device targeting is gone—no more segmenting volume for desktop vs. mobile searches. This means volume numbers are, in general, higher for the Keyword Planner than they were for Keyword Tool since those two buckets have been combined.
- “Local” vs “Global” search volume is no longer automatically displayed. Instead, Global (which Google is now calling “all locations”) is the default and users must drill down into specific locales for local search volume. To me, the added functionality around location targeting makes this a mixed blessing, but users will probably miss the easy comparison of seeing Local and Global side-by-side.
Using ‘Keyword Anywhere’ chrome extension
One of the best tools I have ever come across. The best thing is it’s free. Let’s see how to find the keyword planner search volume without wasting money.
This method is faster than the first method. Because in the first method, you need to check for every keyword repeatedly which makes the entire process rather slow. So, better you use this method to proceed with it in a quicker manner.
First of all, download the ‘Keyword anywhere’ chrome extension.
Now, go ahead and open your keyword planner tool.
Type in your keyword and hit enter. Within a second it will show you tons of keyword ideas. As you enable the ‘keyword anywhere’ tool, the magic begins.
It adds three new columns in the keyword planner. The search volume, competition, and CPC. The volume column gives you the exact keyword search volume correspondingly.